290sqm “Air Max Day”

Event Film

290 square meters Istanbul Nike Air Max 1 “Air Max Day”

The nike air max is proof that when revolution meets evolution, a dynasty is born. Turning things inside out in 1987, it was the first to show visible air, starting a design revolution that challenged the status quo. What began in sport and became rooted in culture is being redefined by those who wear it. This is a video from the 26/03/14 launch at 290 square meters Istanbul.